The Features Instagram Has That Will Support Your Business

Instagram is an incredible social network app that you can use to share photos and videos with your followers. Some of the key features of this app include ways to post in-the-moment content, powerful marketing tools, messaging options, and more!

And while Instagram is mainly a place for fun and creativity, it can also be an effective tool if you are running your own business. The social media platform has some features specifically designed to help businesses or brands.

These features will enable you to share your brand story, increase engagement with your followers, create shoppable posts, implement a lead generation strategy for your business page, and more!

Keep reading to find out much more.

What is Instagram

As a business owner, you are always looking for new ways to reach your target audience and grow your customer base.

Probably you’ve heard of Instagram, but you’re not sure how it can benefit your business. Have a look at some of the features that make Instagram an ideal platform for businesses:

1. Reach a large audience with little effort – Instagram has over 800 million active users, which gives you a large potential customer base to reach.

2. Cost-effective – Unlike other marketing channels such as television or print advertising, using Instagram is very cost-effective.

3. Increase brand awareness – With so many people using Instagram, it is a great way to increase brand awareness for your business.

4. Connect with customers – Use Instagram to connect with customers and create loyalty among them.

5. Drive traffic to your website – By including links to your website in your posts, you can drive traffic back to your site and increase sales.

Things You Could Do on Instagram

• Use Instagram to tell your brand’s story and connect with customers on a personal level.
• Use Instagram Insights to track your audience’s engagement with your posts and Stories.
• Take advantage of Instagram Shopping to sell products and services directly to your followers.
• Use Instagram Ads to reach new audiences and promote your products or services.
• Use Carousel Ads to tell a richer story about your brand or product, or to showcase multiple products at once.
• Use Instagram Stories to share behind-the-scenes content, announcements, or special offers with your followers.
• Go live on Instagram to connect with your audience in real-time and create an interactive experience.
• Share user-generated content (UGC) on your own feed or in Stories to show off happy customers and build social proof for your business.
• Host an Instagram contest or giveaway as a fun way to engage your followers and promote your products or services.

Why You Should Be Using These Features

One of the great features for businesses is the ability to create a business profile. Which gives businesses access to valuable insights about their followers and helps them to better understand how people are interacting with their content.

In addition, businesses can now use Instagram Stories to reach even more people with engaging content. Stories are a great way to show off your products or services in a creative and interactive way.

– Marketing funnel example

The marketing funnel is a tool that is used to map the journey that a customer takes from being aware of a brand or product, to becoming a paying customer.

– Awareness

The first stage of the marketing funnel is awareness. This is when the customer becomes aware of the brand or product. They may see an ad, read a blog post, or be recommended the product by a friend.

As your followers start engaging with your content, you can then purchase Instagram likes to increase the engagement levels and eventually monetize your account..

– Interest

The second stage of the marketing funnel is interest. When the customer starts to take an interest in the product or brand they may research the product online, read reviews, or compare prices.

– Consideration

The third stage of the marketing funnel is consideration. And when the customer starts to seriously consider purchasing the product or service they definitely look at different features, compare prices, and read more reviews.

– Purchase

The fourth and final stage of the marketing funnel is purchase. At this stage the customer makes a purchase and becomes a paying customer.

Conclusion

Instagram is a powerful tool with a lot of features that you may not be aware of. Take advantage of all that Instagram has to offer, and you’ll make your profile stand out, reach a wider audience, and even make some money.

So don’t be afraid to experiment and explore all the possibilities that Instagram has to offer. Who knows, you might just find your next favorite hobby in the process.